It’s not every day you see a giant peanut on wheels, but that’s the sight customers at Vince’s Sports Center were treated to Saturday, when the Planters NUTmobile rolled into town.
The oversized peanut, which is one of three billboards-on-wheels employed by the Planters marketing department, is 26 feet long and stands 11.5 feet tall. It weighs 7.5 tons, which is equivalent to 3 million peanuts, as driver Tyler Towne helpfully pointed out.
The NUTmobile has been in Delaware for a week, visiting various businesses and retirement homes, and it spent Saturday afternoon parked outside Vince’s. Many passersby stopped to take selfies with it, and Towne and the other “Peanutters” – that’s what Planters calls its drivers – passed out free product samples and answered questions about the unique vehicle. The Mr. Peanut mascot also took the opportunity to play a round of mini-golf.
“The main goal is to just make people smile,” said Towne, also known as “Ty the Nut Drivin’ Guy.”
Planters has used various iterations of the NUTmobile since 1935, he added.
Towne is a 2020 graduate of the University of Illinois, one of the schools where Planters recruits for brand ambassadors. His yearlong stint as a Peanutter is almost up, but the NUTmobile has taken him as far west as Seattle and as far east as Portland, Maine.
“It’s a great marketing job. I get to see the country,” said Towne, who hopes to later find a job in sports marketing. “This is a job I’ll be talking about for the rest of my life, for sure.”
Learning to drive the NUTmobile isn’t too hard, he said, comparing it to driving a U-Haul. Parking the lengthy legume is a different story, though.
“Parallel parking is hard enough in my Chrysler 200 at home, let alone the NUTmobile,” Towne joked.
Its stint in Delaware over, the NUTmobile is now getting ready to head to Raleigh, N.C., and then Birmingham, Ala.